March 11, 2026
UPDATE
MacBook Neo, iPhone 17e, iPad Air with M4, MacBook Air with M5, MacBook Pro with M5 Pro and M5 Max, and a new Studio Display family are available today
Apple’s latest lineups are now available at Apple Store locations and the Apple Store online
Starting today, customers can discover and purchase the all-new MacBook Neo, available at a breakthrough price; iPhone 17e, the powerful and cheaper new member of the iPhone 17 family; the new MacBook Air with M5 and MacBook Pro with M5 Pro and M5 Max; iPad Air, which delivers even more performance with M4; a new studio display; and a visually stunning all-new Studio Display XDR. Apple’s latest products are available at Apple Store locations, at apple.comand in the Apple Store app.
Upgrading to a new Apple device has never been easier or smarter. When customers shop at Apple Retail, they get a shopping experience that is as intuitive and rewarding as the products themselves, and they can benefit from a range of services, affordable options and personalized support.
Meet the latest
Powered by Apple silicon, MacBook Neo effortlessly handles all a user’s daily tasks, from browsing and streaming to photo editing and exploring creative hobbies. It even boosts the AI capabilities of a user’s favorite apps, all while running completely silently thanks to its fanless design. Looking sharp and sounding great while staying connected is easy with the 1080p FaceTime HD camera and dual microphones, and with up to 16 hours of battery life, users can go all day on a single charge.1 The portable and durable aluminum casing features a beautiful 13-inch Liquid Retina display and is available in four beautiful colors: blush, indigo, silver and citrus. Starting at $799, MacBook Neo is Apple’s most affordable laptop ever.
iPhone 17e joins the iPhone 17 family as a powerful and more affordable option, offering exceptional performance with the latest generation A19 and a 48 MP Fusion camera to capture stunning photos and videos. The 6.1-inch Super Retina XDR display with Ceramic Shield 2 offers 3x better scratch resistance than the previous generation and reduced glare.2 iPhone 17e supports fast wireless charging with MagSafe and access to a huge ecosystem of accessories like chargers and cases. Available in three elegant colors with a premium matte finish – black, white and a beautiful new soft pink – iPhone 17e starts with 256GB of storage, double the entry-level storage over the previous generation for the same starting price: $899.
Powered by M5, the new MacBook Air has a faster CPU and a next-generation GPU, allowing MacBook Air to handle a wide range of workflows, from creative projects to complex AI tasks. MacBook Air is available in 13-inch and 15-inch models, in sky blue, midnight, starlight and silver, and now comes standard with double the storage capacity of 512 GB. With the all-new M5 Pro and M5 Max, it’s new MacBook Pro features a new CPU with the world’s fastest CPU core,3 a next-generation GPU with a Neural Accelerator in each core and higher unified memory bandwidth, delivering a total of up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models.4 The new MacBook Pro is available in 14-inch and 16-inch sizes, in space black and silver, and now starts with 1TB of storage for the M5 Pro and 2TB of storage for the M5 Max. Both MacBook Air and MacBook Pro also feature Apple’s N1, enabling Wi-Fi 7 and Bluetooth 6 for improved connectivity on the go.
M4 brings a significant performance improvement iPad Airallowing users to be productive and creative wherever they are. With a faster CPU and GPU, iPad Air improves tasks like editing and gaming, and is a powerful device for AI. With enhanced connectivity, breakthrough iPadOS 26 capabilities, a powerful app ecosystem, and support for accessories like Apple Pencil Pro and Magic Keyboard, iPad Air delivers a remarkable and versatile experience for anyone who wants to do more on iPad. Available in two sizes and four beautiful finishes, the 11-inch iPad Air is super portable, while the 13-inch model offers an even larger screen for those who want more space to multitask. And despite the big jump in performance, the iPad Air has the same starting price as the previous generation.
The new one Studio view combines excellent visual quality with attractive features that deliver a great experience when connected to a Mac in a range of professional workflows. The all new Studio display XDR is the world’s best professional display, with its 27-inch 5K Retina Both displays feature a 12MP Center Stage camera with Desk View, a studio-quality three-microphone array, a six-speaker immersive sound system with Spatial Audio, and powerful Thunderbolt 5 connectivity.
The Apple Retail shopping experience
- Shopping and setting support: Customers can get personalized shopping assistance via chat and phone to find the best products to suit their needs. And for an even more immersive shopping experience, Shop with a Specialist via Video offers a secure one-way video call to browse the latest Apple products online with an Apple Store team member. After receiving their order, customers can contact an Apple Specialist online or in-store for personalized setup. This way they can ensure seamless data transfer to their new device and learn how to use key product and software features.
- Configure to order: For customers purchasing MacBook Neo, MacBook Air, MacBook Pro or the latest Studio Display models, Apple offers configure-to-order options, allowing them to select and customize the device to their specific requirements. This includes size, chip, memory, storage and display height.
- Dedicated business support: Apple Retail’s dedicated Business Team members are ready to help small and medium businesses with their technology needs, from personalized product recommendations and bulk purchasing to seamless installation and ongoing support for their Mac, iPad and iPhone devices.
- Apple trade-in: Apple offers great ways to save and upgrade the latest iPhone. With Apple Trade In, customers can get up to $155 (CAD) in credit when they trade in an iPhone 11, or up to $300 (CAD) in credit when they trade in an iPhone 13. Customers can take advantage of these offers by visiting the Apple Store online or an Apple Store location. Customers can find out what their device is worth and the Apple Trade In conditions apple.com/ca/shop/trade-in.
- Today at Apple: Customers can learn how to get the most out of their new devices through Today at Apple sessions: free, daily education experiences led by Apple Creatives that offer opportunities in photography, art, music, coding, productivity and more. These sessions help customers get started with their devices or learn new skills, whether they’re getting started with Mac or learning to draw with Apple Pencil on iPad. Participants can register for a Today at Apple session at apple.com/ca/today or drop by for a session at their local Apple Store.
- The tests were conducted by Apple in January 2026 using prototype MacBook Neo systems with Apple A18 Pro, 6-core CPU, 5-core GPU, 8 GB unified memory and 256 GB SSD. Wireless internet battery life tested by visiting 25 popular websites while connected to Wi-Fi. Battery life for video streaming tested with 1080p content in Safari while connected to Wi-Fi. All systems were tested with the screen brightness set to eight clicks from the bottom. Battery life varies depending on usage and configuration. To see apple.com/ca/batteries for more information.
- The screen has rounded corners that follow a beautifully curved design, and these corners are contained within a standard rectangle. Measured as a standard rectangular shape, the screen is 6.06 inches diagonally. The actual visible area is smaller.
- The testing was conducted by Apple in February 2026 using competitive systems and selected industry-standard benchmarks.
- The tests were conducted by Apple in January and February 2026. See apple.com/ca/macbook-pro for more information.
Press Contacts
Josh Zeliger
Apple
(647) 537-7244
David Tremblay
Apple
(647) 943-4673
