On March 13, Apple kicked off its 50th anniversary celebration with a special performance by 17-time Grammy Award-winning artist and producer Alicia Keys at Apple Grand Central in New York City. Keys delivered an incredible set of her timeless songs from the venue’s iconic steps. iPhone 17 Pro brought the energy and intimacy of the event to life.
Throughout the month, the company will commemorate this milestone around the world. Each event highlights human creativity and ingenuity in action, and showcases the remarkable things people can do when they get their hands on the right Apple products.
Apple Grand Central, New York
An artist who transcends genre and time, Alicia Keys is the human embodiment of performance, production, storytelling and innovation. With several decades of experience in the industry, Keys has always continued to think differently.
Keys became one of the first artists to release her catalog in Spatial Audio on Apple Music and headline an Apple Music Live performance. By 2024, Alicia Keys: practice room was one of the first Apple Immersive experiences for Apple Vision Pro, offering fans a unique glimpse into her creative process during an intimate rehearsal session.
