March 16, 2026
PRESS RELEASE
Apple introduces AirPods Max 2
AirPods Max, powered by H2, is better than ever with more effective ANC, improved sound quality and new features like Adaptive Audio and Live Translation
TORONTO, ONTARIO Apple announced this today AirPods Max 2bringing even better active noise cancellation (ANC), improved sound quality and intelligent features to the iconic over-ear design. Powered by H2, features like Adaptive Audio, Conversation Awareness, Voice Isolation and Live Translation are coming to AirPods Max for the first time. The new AirPods Max also unlock creative possibilities for podcasters, musicians and content creators, with useful features like studio-quality audio recording and camera remote control.
AirPods Max 2 can be ordered from March 25 in midnight, starlight, orange, purple and blue, and will be available from early next month.
“Thanks to the incredible performance of H2, AirPods Max are upgraded with up to 1.5x more effective ANC for the ultimate all-day listening experience,” said Eric Treski, Apple’s director of Audio Product Marketing. “The sound quality is remarkably clear, rich and acoustically detailed – and when combined with capabilities like personalized spatial audio, AirPods Max 2 deliver a deeply immersive experience.”
Active noise cancellation gets even better
Thanks to H2 and new computational audio algorithms, AirPods Max 2 delivers ANC that is up to 1.5x more effective than the previous generation. This reduces even more noise (such as aircraft engines or commuter trains) so users can fully immerse themselves in music, work or phone calls.
With a new digital signal processing algorithm optimized for H2 and the microphone array on AirPods Max, Transparency sounds even more natural so users can stay aware of their surroundings and the people around them.
Listening experience with the highest reliability
AirPods Max 2 features a new high dynamic range amplifier for even purer sound, while maintaining the incredible sound signature of AirPods Max. Spatial audio content sounds better than ever, with improved instrument localization, more accurate and consistent bass response, and more natural-sounding mids and highs.
For the highest quality audio for music, movies and games, the new AirPods Max support 24-bit, 48 kHz lossless audio when connected with the included USB-C cable. Lossless audio and ultra-low latency audio allow music creators to take full advantage of AirPods Max throughout their entire professional workflow on Logic Pro and other music creation apps. Using the USB-C cable, AirPods Max are the only headphones that allow musicians to both create and mix personalized spatial audio with head tracking.1
The reduced wireless audio latency also makes gaming even better. For those using AirPods Max 2 and playing in Game Mode, iOS, macOS, and iPadOS games feel even more responsive and immersive.
Intelligent features come to AirPods Max
H2 ushers in a series of features that make AirPods Max 2 even more intelligent and useful.
- Adaptive audio automatically adjusts ANC and Transparency levels in response to the environment to optimize the audio experience.2
- Conversational awareness helps lower content volume and reduce background noise when a user starts talking to someone nearby.2
- Live translationpowered by Apple Intelligence,3 helps users communicate personally in different languages.4
- Voice isolation uses advanced computational audio, powered by H2, to prioritize voice during calls while blocking out ambient noise.2
- Of camera remote controlusers can capture content remotely by pressing the Digital Crown to take a photo and start or stop video recording while using the Camera app or compatible third-party camera apps on iPhone or iPad.
- Studio quality audio recording allows interviewers, podcasters, singers and other creators to record their content with higher quality audio and more natural vocal texture.5
- Loud noise reduction helps users avoid exposure to loud ambient noise while preserving the sound signature of what they’re listening to.
- Personalized volume automatically refines the listening experience for users based on their preferences over time.2
- Siri interactions allow users to easily and privately respond to Siri announcements by simply nodding yes or gently shaking their head no.
AirPods Max 2 and the environment
Apple 2030 is the company’s ambitious plan to achieve carbon neutrality across its entire footprint by the end of this decade by reducing product emissions from the three largest sources: materials, electricity and transportation. AirPods Max 2 are made with 100 percent recycled rare earth metals in all magnets, 100 percent recycled polyester in the ear cushion, and 100 percent recycled gold and tin solder in all Apple-designed circuit boards. The paper packaging consists of 100 percent fiber and is easy to recycle.6
Prices and availability
- Customers in the US and more than 30 other countries and regions can order AirPods Max 2 starting Wednesday, March 25 at apple.com/ca/store and in the Apple Store app. They will arrive to customers and be in Apple Store locations starting early next month.
- AirPods Max 2 from $799 (CAD).
- AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to protect their new headphones, or in the US, AppleCare One to protect multiple products in one simple subscription. In Canada, AppleCare+ includes coverage for accidents such as drops and spills on eligible products, battery replacement service, and support from Apple Experts. For more information, visit apple.com/ca/applecare.
- New subscribers can get three months of Apple Music free with the purchase of AirPods Max 2. See apple.com/ca/promo for details.
- Live translation may not be available in all regions or languages. For feature availability, languages and system requirements, visit support.apple.com/en-ca/121115.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the way in innovation with iPhone, iPad, Mac, AirPods, Apple Watch and Apple Vision Pro. Apple’s six software platforms – iOS, iPadOS, macOS, watchOS, visionOS and tvOS – deliver seamless experiences across all Apple devices and provide people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud and Apple TV. Apple’s more than 150,000 employees are committed to making the world’s best products and leaving the world better than we found it.
- AirPods Max users can create and mix personalized spatial audio when using Logic Pro for Mac. An iPhone with TrueDepth camera is required to create a personal profile for Spatial Audio, which syncs across Apple devices running the latest operating system software, including iOS, iPadOS, macOS and tvOS.
- Available on AirPods Max 2 with the latest firmware when paired with compatible devices running the latest operating system software.
- Apple Intelligence is available in beta with support for the following languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Simplified Chinese, Traditional Chinese, Japanese, and Korean. Some features may not be available in all regions or in all languages. For feature availability, languages and system requirements, see support.apple.com/en-ca/121115.
- Live Translation with AirPods works on AirPods 4 with Active Noise Cancellation, AirPods Pro 2 and later, and AirPods Max 2 with the latest firmware when paired with an iPhone with Apple Intelligence and iOS 26 and later. Supports Chinese (Simplified), Chinese (Traditional), English (UK, US), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil) and Spanish (Spain). Some features may not be available in all regions or in all languages. For more information, see Feature Availability.
- Studio quality audio recordings may not be available in all regions and availability may vary due to local regulations.
- Breakdown of US retail packaging by weight. Glues, inks and coatings are excluded from calculations.
Press Contacts
Allie Page
Apple
(647) 943-4684
Cortney Hughes
Apple
(647) 943-4562
